Graphic design and SEO for Derby restaurant

Graphic Design Posters

Annie’s Burger Shack is an authentic American Shack, located in the historic city of Derby. Annie’s are very active. Always putting different events and nights through the year. This is where we were given the honour of designing some posters for internal promotions of upcoming events. In graphic design wise, we got full reign, although Annie has lots of ideas to incorporate too.

SEO Campaign

A key goal of the campaign was to gain control of online PR pieces about the restaurant. Challenge accepted. First off, on-site work. Getting the site core integrated with standard requirements for an SEO campaign.

Once done, we set about rolling out a brand awareness campaign to saturate search engine results with company-branded keyword searches. They started at the bottom of page 1 with a single listing. The bulk of the campaign was spent developing quality backlinks and optimising Google listings. By the time the campaign had finished, Annie’s Burgers posts occupied the entire first page, with only one listing not directly controlled by the marketing team.

The brand campaign also had other impacts on the Google My Business listings. This is a key area when addressing local search and mobile usage. Visitors to a city using mobile phones on the go utilise Google My Business listings a lot more to access key information. It’s always worth considering boosts to local search campaigns around events that will be bringing extra visitors to your location.

Local SEO & Google My Business

In the map results under Google My Business, we managed to get Annie’s Burgers ranked number one.

They saw an increase in the visibility of Google My Business of over 30,000 image views per month. That’s 3000+ clicks to the website, 380+ phone calls, and 1500 requests for directions to the restaurants.

General organic traffic also increased to the website within the first month by over 1500 new visitors. For obvious reasons we can’t completely claim for ourselves, in the second month, between the marketing team and the SEO campaign, for the first time in the restaurant’s history, Annie’s Burgers had a full restaurant booking.

Overall, the campaign was successful in achieving its goal. Branded search was dominated and positive gains were made in organic search to place Annies Burgers in a position where they wanted to be.

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Multi-lingual website for Sieber logistics.

International site, done internationally. Not going to lie, we had interpreters to help this project along. All done via facetime calls – good documentation laying a clear plan of development was even more so important in a project like this.

Challenges Faced

Sieber recognised the importance of an online platform that not only communicated effectively across multiple languages but also offered advanced functionality to enhance user experience. The challenges were manifold: integrating multilingual support seamlessly, providing dynamic course listings, creating fully editable banners for customized messaging, and incorporating advanced map functionality to facilitate logistics tracking.

Final Result

Sieber’s journey to redesign its online presence exemplifies its dedication to innovation, customer satisfaction, and environmental responsibility. Sieber has set a new standard for excellence in the logistics industry. The result is a dynamic and user-friendly website that not only meets but exceeds the expectations of its clientele, positioning Sieber as a leader in logistics in the digital era.

Benefits Realised:

The implementation of a multi-functional multilingual website yielded significant benefits for Sieber:

1. Enhanced User Experience:
Visitors enjoyed a seamless and intuitive browsing experience, thanks to the seamless integration of multiple plugins and advanced functionality.

2. Improved Communication:
Multilingual support allowed Sieber to communicate effectively with its diverse clientele, fostering better engagement and understanding.

3.     Dynamic Content Management:
Fully editable banners empowered Sieber to convey timely and relevant messages, keeping visitors informed and engaged.

4.     Advanced map functionality:
Allowing easy management of listing multiple company locations whilst using full Google Maps functionality.

5.     Environmental Responsibility:
Sieber’s commitment to carbon-neutral hosting services further solidified its reputation as a socially and environmentally responsible organisation.

Brand identity and logo for Bespoke by Design

Working collaboratively we followed a logo design process that built on ideas from the client. The resulting website was designed to showcase their broad range of work.

Full brand visual artwork for STR logistics and marketing collateral

Starting with a logo identity, website build and then leading onto vehicle graphics, promotional literature, exhibition stands and digital signage. Internal communication included in the form of hand books. Consistency is key!