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Business Web Design; Where to Start?

It’s seemed so straightforward. That was until your business idea needed transferring to web design. Whether your website plans are

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5 Sources of competitive advantage

5 Sources of competitive advantage Competitive advantage is a set of circumstances or conditions (such as being first to take

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RISE of Millennials! Death of the Freight Forwarder

RISE of the Millennials Gen- Z! Death of the Freight Forwarder The logistics & freight forwarding industry is incredibly challenging at the moment with

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Your Brand Name’s Impact on Customer Perception

Your Brand Name’s Impact on Customer Perception The way people perceive your brand has a significant effect on how well

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8 Tips To Create A High-Converting Blog Post

8 Tips To Create A High-Converting Blog Post Content marketing is one of the most valuable ways of converting casual

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Integrated Marketing Communications (IMC)

Integrated Marketing Communications (IMC) The integrated marketing communications plan is an approach that achieves the objectives of a marketing campaign,

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Advertising theory: The Means-end model

Advertising theory: The Means-end model Advertising theory Advertisements, annoying 3 minutes of hell in between your favourite television programme. Radio

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Using the Extended 3P’s in Marketing

Using the Extended 3P’s in Marketing During our training in Marketing (as every marketing student can attest to), we were

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Marketing Mix & Service Extension (3Ps)

Marketing Mix & Service Extension (3Ps) The Marketing Mix is a set of controllable variables that the organisation can use

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Displaying WordPress Posts in HTML page

How to display WordPress Posts on a standard Website… We have created this useful guide to help fellow web developers provide a little

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