Struggling to find time for SEO or seeing little progress toward your traffic and lead goals? CocoonFX offers a no-nonsense approach to take the hassle out of SEO and deliver real results for your business.
Imagine 500 people looking for your products. Now imagine we can know exactly what search terms these people are using to look for these products. Now imagine when those people using that search term and your website pops up in front of them. Directly related to what they were searching for. Targeted, non-instrusive, inbound marketing. Then rinse and repeat for the next 500. This is the power of SEO.
By analysing your website’s data, we gain insights into your visitors, allowing us to make improvements to your site for better lead generation and an improved user experience.
We use proven SEO strategies to improve your long-term visibility on Google, Bing, and Yahoo, while consistently tracking progress.
Improving your search rankings brings increased traffic. A customised campaign will attract targeted, high-quality leads and valuable visitors.
Any spend on SEO will start getting you to where you need to be. So if there is no one in the race you are going to get ahead, and the more you spend the quicker you’ll get there.
I hope you’re catching our drift already!
If people are in the race then that’s when you need to speed things up to get ahead of the competition.
The clever bit is choosing which race you want to compete in.
Struggling to get found on Google? Noticing a drop in traffic or leads? Launching a new website? Our tailored SEO services are designed to put your business ahead. We create data-driven strategies aligned with your goals, using proven techniques to deliver measurable results across various industries.
When you choose us, you gain a proven tried and tested process focused on growing your online presence and driving real business success. Whether you’re looking for expert SEO services in Staffordshire, Lichfield, or beyond, we have the skills and experience to help you thrive.
Over 90% of online traffic comes from search engine first-page results—let us help you get there. With expert SEO strategies, we optimise your website to improve visibility, attract the right audience, and boost conversions.
As an experienced SEO agency, we stay ahead of search trends by continuously refining our methods, investing in cutting-edge tools, and adapting to every Google algorithm update. While others react to search engine changes, we ensure you’re always ahead of the competition. Get in touch today to start your SEO journey.
Optimised content is the foundation of any successful long-term SEO strategy. Without it, targeting your most valuable search terms is impossible. Our focus is on ensuring your pages attract and engage as many visitors as possible. Following the E-E-A-T acronym ensure good quality content.
For businesses with a physical location or a local customer base, local SEO is essential for reaching the right audience. Our SEO specialists provide expert guidance on all aspects of local search, from Google Business Profiles to map pack optimization.
More common in the past when Google were making big shifts to how they scored sites. A site could recieve a penalty for activities deemed dubious by Google. These days site can be affected by alogrithm updates. We work to understand when and why a site was immpacted and fix the issues.
This reports on aspects of your site where performance can be improved. This includes how a site is built, the structure of a site, user experience an load times. The audit will give you actionable items that needs to be carried out on your site to bring it up to speed. It’s a bit like an MOT!
We can provide advice and recommendation on forming an SEO strategy. I’s very much about aligning business goals with customer requirements with what is achievable with your budgets. This come through analysing the data and then having a conversation with yourselef about the options open to you and then determining what is the best for ROI.
Backlinking is crucial in SEO because it boosts website authority, improves search engine rankings, and increases organic traffic. High-quality backlinks signal to search engines that your site is trustworthy and relevant. Effective backlink strategies enhance domain credibility, visibility, and overall digital presence, leading to better search performance.
CocoonFX focuses on data-driven, content-led SEO strategies tailored to each client’s goals. Unlike many agencies, they don’t rely on automated tools or shortcuts. Instead, they use a proven process grounded in analytics, keyword research, and technical audits to ensure long-term visibility and performance
Yes, but not in the way most agencies do. CocoonFX applies AI SEO principles—such as understanding search intent, optimizing for semantic relevance, and aligning with Google’s evolving algorithms—but they don’t use automated AI tools. Their process is human-led, ensuring quality, relevance, and ethical SEO practices
Their SEO process includes:
Technical audits to assess site structure, speed, and usability
Keyword research to identify high-impact, relevant terms
Content optimisation using E-E-A-T principles (Experience, Expertise, Authority, Trust)
Backlink strategies to build domain authority
Local SEO for businesses targeting regional audiences
Monthly reporting and face-to-face reviews to refine strategy
Success is measured through:
Improved SERP rankings
Increased organic traffic
Higher conversion rates
Monthly SEO reports with actionable insights
ROI-focused strategy adjustments based on performance data
These are the simple bit we measure, we also look at your target, look at opportunities which can tie SEO into a good ROI and something meaningful. Anyone can ran a ranking report… but the skill is looking at the data and matching that to your targets and goals.
E-E-A-T stands for Experience, Expertise, Authority, and Trust. CocoonFX uses this framework to guide content creation, ensuring that pages are credible, informative, and aligned with Google’s quality standards. It’s essential for building trust with both users and search engines
SEO is a long-term investment. CocoonFX recommends a minimum commitment of 3 months, with results typically visible within that window. The pace depends on competition, budget, and existing site health. Roman wasn’t built in a day. If you have a good budget the results can be quite quick.
Google My Business, Local Citations absolutely. CocoonFX specializes in local SEO strategies, including Google Business Profile optimization and map pack visibility. This is ideal for businesses with physical locations or regional customer bases
We look at the site content, structure (it terms of content), the design and build of the site, the web hosting (site speed), the actually rankings and google analytics, we also look at your competitors (there is a lot of hype on social media about AI tools looking at your competitors wesites… that so 2015…) We look more what there authority on Google and what level of back linking they’ve done. Alot more than a free tool
The internet or the world wide web…. its like a spiders web… you need to have a big web to catch your pray. Backlinks from reputable sites signal trustworthiness to search engines. CocoonFX builds high-quality backlinks to boost domain authority and improve rankings. They avoid spammy or black-hat tactics, focusing on sustainable link-building
Start with a free consultation. CocoonFX will discuss your goals, budget, and current site performance. Once access to Google Analytics is granted, they begin with audits and launch your SEO campaign within 5 working days
The industry norm is pay on invoice. We take payment upfront to cover all of the above. We don’t offer credit terms on SEO campaigns. All campaigns go through our Direct Debt system.
We can jump on a discovery call and go through your requirements and goals. Budgets will also be discussed. It’s generally a quick process to get the information we need to put a plan together.
Based on your budget and what you want to achieve we’ll give you the best options available and give our informed opinion on the best route forward.
You’ll have to give us access to your Google Analytics, and then after some initial audits to make sure you have everything setup right, we get under way working on your SEO within 5 working days.
SEO reports will be sent back monthly, and regular face-to-face meetings scheduled to suit your needs. Insights gained from the reports will be fed back into your SEO plan.
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Your website needs a sound technical structure to perform well in search results. We conduct a comprehensive audit to uncover any issues and improve your site’s performance.
We’ll walk you through the findings to ensure you’re fully informed about the technical health of your site and the necessary actions for optimisation.
Keyword research is the backbone of any successful SEO campaign. We dig deep to identify high-impact keywords by analysing potential traffic, competition, and relevance to your business.
This research gives us insights into local & national market trends and forms the core of our strategic decisions, ensuring you target keywords that will truly drive results.
Backlinks are critical for increasing your site’s authority. By securing quality links from reputable third-party sites, we help build trust with search engines, improving your rankings.
This network of external links enhances your site’s reputation, making it more likely to appear at the top of search results for key terms.
Creating valuable, relevant content is essential to engaging your audience and improving your rankings. We develop targeted blog posts and articles that align with the topics and keywords your customers are searching for.
This not only boosts search engine visibility but also positions your business as a trusted industry leader.
