SEO

Improve your Google rankings, attract more of the right visitors, and turn website traffic into quality leads.

Struggling to find time for SEO, or not seeing enough traffic, enquiries, or leads from your website? CocoonFX helps law firms and logistics companies improve their visibility on Google and AI search with a clear, no-nonsense approach to SEO.

We take the hassle out of search marketing, focusing on what matters most: getting your business found by the right people, increasing quality website visits, and turning more of those visitors into real enquiries.

SEO services – Improve your visibility and be found

magine 500 people actively searching for the services you offer. SEO helps your website appear in front of them at the exact moment they need you.

For law firms and logistics companies, this means more visibility on Google and AI search, more relevant website visitors, and more quality enquiries.

That is the power of SEO: helping the right people find your business.

Enhance Lead Generation

By analysing your website’s data, we gain insights into your visitors, allowing us to make improvements to your site for better lead generation and an improved user experience.

Rank Higher in Google

We use proven SEO strategies to improve your long-term visibility on Google, Bing, and Yahoo, while consistently tracking progress.

AI SEO – Get Found in ChatGTP,Gemini,Perplexity

Ai is changing everything with more people using Ai to search for brands and products. We can help you get found

Grow your Website Traffic

Improving your search rankings brings increased traffic. A customised campaign will attract targeted, high-quality leads and valuable visitors.

The SEO race!

Any spend on SEO will start getting you to where you need to be. So if there is no one in the race you are going to get ahead, and the more you spend the quicker you’ll get there.

I hope you’re catching our drift already!

If people are in the race then that’s when you need to speed things up to get ahead of the competition.

The clever bit is choosing which race you want to compete in.

How much does it cost?

Costs from: £1500/month

SEO is about marketing your website

Struggling to get found on Google? Seeing fewer website visits, enquiries, or leads? Whether you are a law firm looking for more client instructions or a logistics company trying to generate more quality enquiries, our SEO services are designed to help the right people find your business.

We create tailored SEO and AI SEO strategies for law firms, freight forwarders, transport companies, 3PLs, and logistics providers. The goal is simple: improve your visibility on Google and AI-powered search, attract more relevant visitors, and turn that traffic into real business opportunities.

Our process is clear, practical, and focused on results. We help your website appear for the search terms your customers are already using, whether they are looking for legal advice, specialist solicitors, freight services, warehousing, customs support, or logistics solutions.

As search continues to change, your business needs to stay visible. We monitor search trends, improve your website content, and make sure your company is positioned ahead of competitors.

Get in touch today and let’s help more of the right people find your law firm or logistics business online.

An SEO campaign that works for Law firms and Logistics Companies

Content for SEO

Optimised content is the foundation of any successful long-term SEO strategy. Without it, targeting your most valuable search terms is impossible. Our focus is on ensuring your pages attract and engage as many visitors as possible. Following the E-E-A-T acronym ensure good quality content.

Local SEO

For businesses with a physical location or a local customer base, local SEO is essential for reaching the right audience. Our SEO specialists provide expert guidance on all aspects of local search, from Google Business Profiles to map pack optimization.

Penalty Recovery

More common in the past when Google were making big shifts to how they scored sites. A site could recieve a penalty for activities deemed dubious by Google. These days site can be affected by alogrithm updates. We work to understand when and why a site was immpacted and fix the issues.

Website Audit

This reports on aspects of your site where performance can be improved. This includes how a site is built, the structure of a site, user experience an load times. The audit will give you actionable items that needs to be carried out on your site to bring it up to speed. It’s a bit like an MOT!

SEO Consultancy

We can provide advice and recommendation on forming an SEO strategy. I’s very much about aligning business goals with customer requirements with what is achievable with your budgets. This come through analysing the data and then having a conversation with yourselef about the options open to you and then determining what is the best for ROI.

Back Linking

Backlinking is crucial in SEO because it boosts website authority, improves search engine rankings, and increases organic traffic. High-quality backlinks signal to search engines that your site is trustworthy and relevant. Effective backlink strategies enhance domain credibility, visibility, and overall digital presence, leading to better search performance.

CocoonFX SEO Services – Frequently Asked Questions

❓ What makes CocoonFX’s SEO approach different?

CocoonFX focuses on data-driven, content-led SEO strategies tailored to each client’s goals. Unlike many agencies, they don’t rely on automated tools or shortcuts. Instead, they use a proven process grounded in analytics, keyword research, and technical audits to ensure long-term visibility and performance

❓ Do you use AI for SEO?

Yes, but not in the way most agencies do. CocoonFX applies AI SEO principles—such as understanding search intent, optimizing for semantic relevance, and aligning with Google’s evolving algorithms—but they don’t use automated AI tools. Their process is human-led, ensuring quality, relevance, and ethical SEO practices

❓What’s included in a technical SEO audit?

We look at the site content, structure (it terms of content), the design and build of the site, the web hosting (site speed), the actually rankings and google analytics, we also look at your competitors (there is a lot of hype on social media about AI tools looking at your competitors wesites… that so 2015…) We look more what there authority on Google and what level of back linking they’ve done. Alot more than a free tool

❓Why are backlinks important?

The internet or the world wide web…. its like a spiders web… you need to have a big web to catch your pray. Backlinks from reputable sites signal trustworthiness to search engines. CocoonFX builds high-quality backlinks to boost domain authority and improve rankings. They avoid spammy or black-hat tactics, focusing on sustainable link-building

What does your SEO process involve?

Their SEO process includes:

Technical audits to assess site structure, speed, and usability
Keyword research to identify high-impact, relevant terms
Content optimisation using E-E-A-T principles (Experience, Expertise, Authority, Trust)
Backlink strategies to build domain authority
Local SEO for businesses targeting regional audiences
Monthly reporting and face-to-face reviews to refine strategy

How do you measure SEO success?

Success is measured through:

Improved SERP rankings
Increased organic traffic
Higher conversion rates
Monthly SEO reports with actionable insights
ROI-focused strategy adjustments based on performance data

These are the simple bit we measure, we also look at your target, look at opportunities which can tie SEO into a good ROI and something meaningful. Anyone can ran a ranking report… but the skill is looking at the data and matching that to your targets and goals.

What is E-E-A-T and why is it important?

E-E-A-T stands for Experience, Expertise, Authority, and Trust. CocoonFX uses this framework to guide content creation, ensuring that pages are credible, informative, and aligned with Google’s quality standards. It’s essential for building trust with both users and search engines

How soon can I expect results?

SEO is a long-term investment. CocoonFX recommends a minimum commitment of 3 months, with results typically visible within that window. The pace depends on competition, budget, and existing site health. Roman wasn’t built in a day. If you have a good budget the results can be quite quick.

Do you offer local SEO?

Google My Business, Local Citations absolutely. CocoonFX specializes in local SEO strategies, including Google Business Profile optimization and map pack visibility. This is ideal for businesses with physical locations or regional customer bases

How do I get started?

Start with a free consultation. CocoonFX will discuss your goals, budget, and current site performance. Once access to Google Analytics is granted, they begin with audits and launch your SEO campaign within 5 working days

How do you take payment?

The industry norm is pay on invoice. We take payment upfront to cover all of the above. We don’t offer credit terms on SEO campaigns. All campaigns go through our Direct Debt system.

On boarding process for your SEO campaign.

1. Tell us your goals

We can jump on a discovery call and go through your requirements and goals. Budgets will also be discussed. It’s generally a quick process to get the information we need to put a plan together.

2. We’ll research your best options

Based on your budget and what you want to achieve we’ll give you the best options available and give our informed opinion on the best route forward.

3. Deliver the plan

You’ll have to give us access to your Google Analytics, and then after some initial audits to make sure you have everything setup right, we get under way working on your SEO within 5 working days.

4. Monthly reports

SEO reports will be sent back monthly, and regular face-to-face meetings scheduled to suit your needs. Insights gained from the reports will be fed back into your SEO plan.

Costs start at £5000/month. Above that budget is very much down to where you are as a organisation. We don’t tie you in to 12 month contracts, but you should commit yourself to at least 3 months.

Want to start building leads through your site – get in touch for an initial free consultation.

Call us on: +44 (0)121 8203659

Ask Chrysalis

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Want to know more about how SEO works? We follow 4 principle cornerstones for a strong content based SEO strategy. Then if you want to know how to start doing some of this yourself, there is a download at the bottom of the page.

SEO No: 1. Solid site foundation

Your website needs a sound technical structure to perform well in search results. We conduct a comprehensive audit to uncover any issues and improve your site’s performance.

We’ll walk you through the findings to ensure you’re fully informed about the technical health of your site and the necessary actions for optimisation.

SEO No: 2. Keyword research

Keyword research is the backbone of any successful SEO campaign. We dig deep to identify high-impact keywords by analysing potential traffic, competition, and relevance to your business.

This research gives us insights into local & national market trends and forms the core of our strategic decisions, ensuring you target keywords that will truly drive results.

SEO No: 3. Back links

Backlinks are critical for increasing your site’s authority. By securing quality links from reputable third-party sites, we help build trust with search engines, improving your rankings.

This network of external links enhances your site’s reputation, making it more likely to appear at the top of search results for key terms.

SEO No: 4. Relevant content

Creating valuable, relevant content is essential to engaging your audience and improving your rankings. We develop targeted blog posts and articles that align with the topics and keywords your customers are searching for.

This not only boosts search engine visibility but also positions your business as a trusted industry leader.